EN

OUR STORY

Because we all come from somewhere...

HISTOIRE DE DECATHLON

THE BIRTH

From the northern start-up to the international company, we present you the 5 main stages of the little blue box that accompanies, facilitates and revolutionises the practice of sports throughout the world.

Premier magasin englos decathlon
fondateurs decathlon

THE FOUNDERS

Who are the founders of DECATHLON? What names are behind the start of this adventure? We present you the gang of 7 !

COMMUNICATION

Why are we called DECATHLON? Where does the motto "to the heart of the matter" come from? What is the first TV ad? Have we always had the blue logo? From the slogan to the small screen, a look back at the advertising years of DECATHLON!

communication decathlon