Decathlon joins the European Union's Green Consumption Pledge

This"pledge" is a new initiative aimed at encouraging "greener" buying habits.

Decathlon joins the European Union's Green Consumption Pledge

Our company mission since 1978 is the make the pleasure and benefits of sports accessible to the many. As a product designer, manufacturer, and worldwide retailer Decathlon is well aware of its social and environmental responsibilities. Each day, we observe and listen to our users, design, test, manufacture and sell products, BUT, at Decathlon, we also generate waste each day, use the planet's resources, responsible for the products that travel long distances, and use energy: we have an impact... so we are taking action.

At Decathlon, we aspire to responsible growth that benefits both people and the planet. Acting within the framework of a regenerative economy is part of our corporate vision, and our Transition Plan 2016-2026 reflects this commitment. We share the objectives of the Green Deal and fully support the European Commission in proposing solutions to ensure that products sold on the European market adhere to increasingly stringent sustainability criteria. That is why we decided to get involved in the "green consumption" pledge.

Commitment No 1 - Company's carbon footprint

We are working on an OEF methodology to assess our environmental impact, and are committed to updating our 2016 global OEF environmental footprint analysis by 2023.

We will contribute to the neutrality objective of the Paris Agreement by reducing, by 2030, our own CO2 emissions, and go even further by curbing the emissions of others and developing carbon sinks for the remaining emissions (we participate Net Zero Initiative).

We have decided to reduce our carbon footprint in the following way:

- To reduce by 90% absolute scope 1 and 2 GHG emissions (tCO2e) by 2026 from a 2016 base year
- To reduce by 53% scope 1, 2 and 3 GHG emissions intensity (tCO2e/Eur value added) over the same time frame
- To engage 90% of suppliers by emissions covering purchased goods and services, in having science-based targets by 2026

We have defined the absolute value of reduction targets based on the Science Based Target (SBT) initiative, which has endorsed them as contributing to limiting the global temperature increase to 1.5°C.

¹ SCOPE 1: direct emissions; SCOPE 2: indirect emissions linked to the purchase of electricity; SCOPE 3: other indirect emissions (building and operation sites, product transport, staff and customer travel, raw material extraction, manufacturing, product use and end-of-life).

Why ”Kg CO2e”? 

It is a unit created by the IPCC (Intergovernmental Panel on Climate Change) to compare, on the same scale, different greenhouse gases and provide a clear idea of a product or service's impact.

For example, the IPCC estimates that 1 ton of methane (which is a greenhouse gas) is on average 28 times higher in terms of pollution and global warming than 1 ton of CO2.

If we summarise: 1 ton of methane is, therefore, counted as the equivalent of 28 tons of CO2 in a environmental impact calculation.
It, therefore, means that 1 ton of methane = 28 tons of CO2e.

Decathlon joins the European Union's Green Consumption Pledge

Commitment No 2 - Products' carbon footprint

Our products account for 80 % of our CO2 emissions worldwide.
By 2020, 77% of our own brand products are assessed using life cycle analysis.
From 2021, our life cycle analysis will comply with PEF (Product Environmental Footprint). We are committed to:
● in 2022, 100 % of our own brand products being calculated using the PEF method.
● in 2026, 100 % of products sold by DECATHLON will be calculated according to the PEF method.
● reduce GHG emissions per product sold by 40 % between 2016 and 2026 for all our activities (scopes 1, 2 and 3).
2022 intermediate objective: -15%.

Commitment No 3 - towards eco-design

In 2020, Decathlon's turnover from eco-designed² products represented almost 5% of our total turnover. We have decided to accelerate this share:
● 30% of our own brand products are based on an eco-designed process in 2022
● 100% of our products will be based on an eco-designed process in 2026.

As our eco-design methodology is based on continuous improvement, we will illustrate how some iconic designed products have evolved. These products have a specific improvement of eco-design: a better impact on carbon emissions, natural resources, water eutrophication, etc.

² Our definition of eco-design is in line with the European Directive 2009/125/EC.

Commitment No 4 - Promoting sustainable practices

At DECATHLON, we accurately explain our sustainable approach to our consumers with sincerity.
To make them aware of the consequences of their purchases, we already use environmental labels and logos, and we are also committed to:
● devoting a media budget: of more than 3M Euros to a French advertising campaign, for a repairability, eco-design and second-hand campaign broadcast and published in 2021 (to be replicated in other European countries).

Building on the experience of World Clean up day 2019, which saw 7,657 of our customers involved in 359 Decathlon events in 32 countries, we are committed to:
● in 2022: 100% of the Decathlon countries will raise awareness for the preservation of our playgrounds.
(organising events such as eco-walks, world cleaning day, promoting eco-mobility of affordable and repairable products...).

find out more about our commitments