THE LIFE OF OUR PRODUCTS
REPORTS & DOCUMENTS
In pictures : The famous “À Fond La Forme” (play more, pay less) t-shirt worn by the management team.
In 1975, Michel Leclercq has an idea. He doesn't know it yet, but it's going to revolutionise the world of sport and retailing. He's 35 years old and is cutting loose from Auchan, a family-run business, where he works in IT. His dream is to see a big store with just sport in it. A place where sportsmen and women, whether they play football or go running, could kit themselves out at an affordable price. This type of store didn't exist in those days. Not yet ...
...is especially about being on the shop floor, making yourself available to customers. Our customers are firstly sports users, just like us. And today our teammates motivation hasn't changed: satisfied sports users is still their job