Picture of the founders of Decathlon

DECATHLON's founders :
the gang of 7

In pictures : The famous “À Fond La Forme” (play more, pay less) t-shirt worn by the management team.

In 1975, Michel Leclercq has an idea. He doesn't know it yet, but it's going to revolutionise the world of sport and retailing. He's 35 years old and is cutting loose from Auchan, a family-run business, where he works in IT. His dream is to see a big store with just sport in it. A place where sportsmen and women, whether they play football or go running, could kit themselves out at an affordable price. This type of store didn't exist in those days. Not yet ...

Picture of the founders

“ You've got an idea, i've got one, we've got three. let's do it ! ” Michel Leclercq

Michel Leclercq surrounds himself with 6 teammates, which he recruits within a week. Didier Decramer, Stéphane Delesalle, Nicolas Dubrulle, Stanislas Ernoult, Hervé Valentin, Benoit Poizat and Michel Leclercq form a motivated team. Even if some are inexperienced in the retailing sector, they've got two things in common: determination and passion for sport. When they are not working, they do sports together: football, skiing, cycling, sailing, field hockey and plenty of other sports!

No rules are set out. Everything has to be built from scratch, and the new teammates are the builders. They started with a blank sheet of paper when thinking through DECATHLON's strategy. Michel Leclercq trusts them, giving them free rein to take initiative. What matters is their drive, regardless of their lack of retail experience. It's an innovative style of management, built on trust, that's still part of our DNA.

Some of the founders: Didier, Stéphane, Hervé, Benoit, Stanislas, Michel. Nicolas isn't in the picture.

DECATHLON in 4 questions

In this video you will find an interview with a DECATHLON pioneer : Benoît POIZAT!

We keep telling you the story ?

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Decathlon's story - our key dates

DECATHLON is a long story about sports, products, and especially, women and men. Read all about it here!

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Transition Plan 2020-2026

Our stakes and commitments for a more sustainable DECATHLON.

What action plan is needed to reduce absolute CO2 eq emissions?

What action plan is needed to reduce absolute CO2 eq emissions?

DECATHLON commits to reduce absolute scope 1 and 2 GHG emissions 42% by 2030 from a 2021 base year. Decathlon also commits to reduce absolute scope 3 GHG emissions 42% within the same timeframe.

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Our commitment to the oceans

With single-use plastic accounting for 60% of marine pollution, Decathlon is committed to achieving zero single-use plastic by 2026.

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Our magazine Sustainability

Plastic pollution in the oceans, wood manufacturing, the notion of sustainability... Sustainable development is indeed the business of many subjects!

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DECATHLON joins the European Union's Green Consumption Pledge

This "pledge" is a new initiative aimed at encouraging "greener" buying habits.

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Is it possible to produce on a large scale while being "green"?

Comme le reste de l’économie, le secteur textile doit accélérer sa transition écologique. Mais est-ce compatible avec une production de masse ?