Our awareness-raising events

How can we combine sport and environmental awareness?

Each Decathlon site (shop, warehouse or head office) in the world is encouraged to organise an event that combines sport with raising awareness of the need to preserve the environment and therefore the areas in which we play. These events can take the form of global demonstrations with numerous players mobilised for one day (World Clean Up Day), over a long period (Mobility Week) or even on a one-off basis (eco-running).

In order to enable each country in which DECATHLON operates to offer its customers and team-mates the events that mean the most to them, local teams are supported in creating their own events. The zonal organisation of the leaders in environmental transition has helped them to make this decision.

In 2022, with the creation of an international network dedicated to the subject, the teams were able to organise 1,453 eco-events in 45 countries, organised by 912 different sites, to raise awareness among almost 45,000 people.

These figures are rising thanks to the personalised support provided by DECATHLON teams and the availability of a communication kit deployed according to local resources. These figures also benefit from the reliability of the data thanks to their integration into the countries' environmental management tool.

The themes of these awareness-raising events have diversified over the years, and new sporting practices have been introduced.

Our awareness-raising events-

2022 figures

45 participating countries
912 participating sites, i.e.
48.9% of DECATHLON sites worldwide
1,453 events 45,000 participants

Illustration woman picking up litter

Picking up litter when out running… is it even worth doing?#plogging

World Clean Up Day is in full swing in mid-September. An army of volunteers will be busy picking up litter. But what is the point of it?

Illustration of the ocean

What is World Oceans Day?

On 8 June every year, you hear talk of World Oceans Day. Why yet another World this or that Day? What is the point?

What is Mobility Week all about?

What is Mobility Week all about?

Because there are a thousand and one ways to get around!

Our target: emit 20% less CO2 (compared with 2021)

Our goal

Saving energy, favouring renewable energies, creating products that last longer, repairing more, reusing...