Our awareness-raising events
How can we combine sport and environmental awareness?
Each DECATHLON site (shop, warehouse or head office) in the world is encouraged to organise an event that combines sport with raising awareness of the need to preserve the environment and therefore the areas in which we play. These events can take the form of global demonstrations with numerous players mobilised for one day (World Clean Up Day), over a long period (Mobility Week) or even on a one-off basis (eco-running).
As an international company, DECATHLON wants to support its customers’ and employees’ commitment to protect the environment. Every year since 2018, the group has participated in World Cleanup Day, an initiative led by the NGO Let’s Do It World.
On this day, all countries in which
DECATHLON is present are encouraged to hold local events to invite their customers and employees to contribute to the collective effort, and to raise their awareness of sustainable development challenges.
On 16 September 2023, 85,100 people (customers and teammates) participated in events held by DECATHLON that combined sport and environmental awareness (20,000 in 2022). On this day, 366 tonnes of waste were collected (50 in 2022) in 46 countries (37 in 2022).
2023 figures
48 countries/regions organised awareness-raising events in DECATHLON stores or warehouses, either with internal employees or with external customers.
There were
six kinds of events in 2023:
- Clean Up Days (these took place throughout the year and include Ocean Day on 08/06/2023),
- World Clean Up Day (16 September 2023), - - Mobility Week (16-22 September 2023),
- mobility events (throughout the year),
- tree planting,
- collection of used sports equipment for recycling.
9 countries/regions organised awareness raising actions from their warehouses: Brazil (1), Canada (1), Chile (1), Colombia (2), India (2), Spain (2), the United States (1), the Netherlands (3), the United Kingdom (1).
And 6 countries/regions from their production offices and central services: Colombia (5), Italy (2), the Netherlands (3), Romania (1), the United Kingdom (1), Tunisia (3).
