THE LIFE OF OUR PRODUCTS
Designing a product is about making lots of choices while always trying to make the best ones.
We're going to explain a bit more about our technical, sensory and aesthetic choices!
Once the technical aspects are approved, the designer moves on to the style of the product and the future collection, in short, what the sports users see first! A team of experts assists them in making the right choices. Together, they determine the right range of colours, print designs and weigh in with regard to the choice of components, and the trends to follow.
The designer also surrounds themselves with sports users to confirm their choices. They sometimes call upon a panel of users, always listening to their preferences.
The product must appeal to sports users and trigger an emotion. They must also be in harmony with the rest of the collection. The idea is to have an eye-catching homogeneity when everything is lined up or in the sales department. And highlight the product benefits thanks to its aesthetics. It must also be: sporty, responsible, friendly and essential to match our values!
The team dedicated to style establishes a range of colours for the trends to come.
A designer from the Artengo team presents their trend, colour, material and print design choices.
AND... IT'S APPROVED!!
Once the right choices are settled, the engineer orders the materials in the right colours.And the industrial prototyping phase can start.With this first industrial prototype, the design teams confirm once and for all their choices or make new changes if the result isn't satisfactory.