Passion sports
& sports passion

Quechua, Tribord, and all the others are not just brands, they are our passion sports. Why do we talk about passion sport ? Quite simply because our teams are women and men passionate about sport and their jobs. Sportspeople who are committed to designing the best sports products for other sportspeople !

Our passion sports, you all know them?

1996 : we created our first passion sports. Since then a lot of others have emerged.
And it's probably not over ... So, do you know them all?

1996 → TRIBORD, QUECHUA
1997 → SOLOGNAC
1998 → DOMYOS, KIPSTA
1999 → APTONIA, GEONAUTE
2002 → INESIS
2004 → KALENJI
2005 → FOUGANZA
2006 → ARTENGO, B’TWIN, WEDZE
2007 → CAPERLAN
2008 → GEOLOGIC, NABAIJI, NEWFEEL, OXELO, SIMOND
2011 → FLX
2016 → OUTSHOCK
2017 → ITIWIT, MASKOON, ORAO, OROKS, RIVERSIDE, ROCKRIDER, SUBEA, TARMAK
2018 → ALL SIX, ATORKA, CANAVERAL, FORCLAZ, INOVIK, OLAIAN, TRIBAN, SAMBO
2019 → CHAIYO, COPAYA, DRAGONBOAT, FENC'IT, IMVISO, KUIKMA, KOODZA, KOROK, LUGIK, NATIMEO, OFFLOAD, OPFEEL, PERFLY, PONGORI, SANDEVER, VAN RYSEL, WAIKRU
2020 → AXELYS, CORENGTH, EVADICT, DREAMSCAPE, ELOPS, FIFTER, KIPRUN, NYAMBA, RADBUG, TAMAHOO, URBALL, WATKO
2021 → KIMJALY, KUPIMA, OXYLANE, STAREVER

Why have we created new passion sports ?

If we have so many passion sports, it is to better equip sportspeople by offering them precise and technical products that are always well suited to their activity.

For example, a diving wetsuit is not quite like a surf wetsuit. Concerning the diving suit, the fastening is in the front because of the oxygen bottle which is behind, on the surf suit, the zip is behind so it remains comfortable when on the board.

An example ?

Let's take the evolution of water sports as an example. Creation of Tribord dedicated to water sports in 1996. In 2008, Tribord separates from its swimming activity, creation of Nabaiji. In 2016, it's divided into 4 sports: Itiwit (paddle sports, stand up paddle boarding and kayaking), Subea (diving), Tribord (sailing) and Olaian (surfing, bodyboarding and skimboarding). In 2020, Olaian is divided into 2 sports: Radbug (bodyboard) and Oliaian (surf, wakeboard); and Tribord is divided into 2 sports: Tribord (sailing) and Tamahoo (windsurf).

In 2023/24, it's time to refocus: DECATHLON continues to explore in order to offer the best possible experience. The decision was therefore taken to reduce the number of brands, bringing most sports under the DECATHLON banner.

Based on the needs of its customers and its distribution countries, the company has decided to overhaul its brand portfolio on three levels.

From 2024, DECATHLON will become the main brand visible on its products. Additionally, and to strengthen customer confidence and product credibility, the items for nine sports will bear the following labels:
- Quechua: mountain sports
- Tribord: water sports
- Caperlan: fishing and horseback riding
- Kuikma: racquet sports
- Rockrider: mountain bikes

- B'twin: mobility and urban boardsports
- Domyos: fitness sports
- Kipsta: team sports
- Inesis: golf and precision sports

In addition, four expert brands will offer a range of products and specific experiences to convince the most demanding sports users.
🚴‍♀️ Van Rysel: road bikes
🏃‍♀️ Kiprun: running
🧗‍♀️ Simond: hiking, climbing and expert mountaineering
🥾 Solognac: hunting
This new brand portfolio will be rolled out over the next three
years.

As of 31 December 2023, DECATHLON offers 36 brands to
meet its customers’ sporting needs.

Did you know ?

MOST OF OUR PASSION SPORTS ARE IN FRANCE.
With a few exceptions! Yes, we are adapting to sports around the world. Badminton is in China because the racquet sport is much more practiced there than in France.

Our design centres

What is a design centre? It is a place where we imagine future products. To keep things simple and facilitate exchange with sportspeople along with field tests, ours are implemented in the heart of the sport's playground. For example, it is in Hendaye, near the sea, that our teams are imagining the future water sports collections.

Decathlon campus

1994 : we opened DECATHLON Campus, our first design centre, in Villeneuve d´Ascq (Nord, France). Around the design centre: a store and multisport fields spread over 50 hectares. A short anecdote: before becoming DECATHLON Campus, the site housed the Bull microcomputer assembly plant.
Mountain store

1999 : the first design center dedicated to mountain sports is located in the legendary Mont-Blanc valley, 20 km from Chamonix (Haute-Savoie, France). It grew until the opening of the Mountain Store in 2014. Designed with respect for the environment, this 10,000 m2 space brings together a store and all the design teams.

Water sports center

In Hendaye (Pyrénées-Atlantiques, France), the Water Sports Center has been dedicated to the design of water sports since 2004. This 2000 m² space is established in the premises of the former port auction, near the ocean. It is also the largest store for watersports in the region.
Decathlon cestas

Established in 2008 in the largest forest of Europe, in Gironde, this 18 hectare design centre is dedicated to hunting and fishing sports. There is also the largest hunting and fishing store in Aquitaine on site, as well as practice areas and a one and a half hectare pond.

Domyos center

In Marcq-en-Baroeul (North of France), the Domyos Center has welcomed design teams with expertise in fitness, cardio, yoga, gym, dance, pilates, cross training, body-building, and even combat sports, since 2008. Around the design centre: a store, a fitness club and a centre of physiotherapy.
Inesis golf park

Inesis Golf Park has welcomed design teams to Marcq-en-Baroeul (North of France), since 2009.
There is a pro-shop, a 9-hole course, a 6-hole pitch & putt course, an indoor practice with 20 stations, an outdoor practice with 43 stations, an indoor putting green, an outdoor putting green and a simulator. And all that in the same place!

B’TWIN village

Since 2010, the B’TWIN Village has welcomed urban mobility enthusiasts and cycling enthusiasts in Lille (North of France). On-site is a design centre, a bicycle assembly plant, a store, bike trails, a skate ramp, a table tennis court, and a fitness centre. Yes, all that over a terrain of 18 hectares! A short anecdote: the land sheltered an airfield during WWI and a tobacco factory between 1960 and 2004.
Kipstadium

In 2015, the Kipstadium moved to Tourcoing (North of France) on the wasteland of the former Terken brewery and the former Transpole bus depot. This design centre dedicated to team sports brings together, over 45,000 m2, indoor and outdoor fields for football, handball, basketball, volleyball, rugby, etc. Kipstadium has also 5 different floor coverings, 5 collective changing rooms, a warm-up and stretching room, as well as a footgolf course.

We continue to make you discover DECATHLON ?

Our story

What is the story of DECATHLON? The key dates? who are the founders? How was DECATHLON born? the stages of DECATHLON communication?

Our commitments to meet the challenge of climate change

We are taking into account the reality of climate change. We work every day at reducing our impact on the environment in all our companies activities. We invite you, on this page, to understand the challenge that climate change represents, and why we are taking action to limit it.

What action plan is needed to reduce absolute CO2 eq emissions?

DECATHLON commits to reduce absolute scope 1 and 2 GHG emissions 42% by 2030 from a 2021 base year. Decathlon also commits to reduce absolute scope 3 GHG emissions 42% within the same timeframe.

Going circular - Transition towards a circular economy

Decathlon is taking measures to reduce the impact of its offer by factoring in its entire ecosystem.

Passion sports & sports passion

Passion sports
& sports passion