Optimising the transport of our products

Storing and transporting out products are important aspects of our business growth. In 2015, Decathlon pursued its three main strategies designed to reduce CO2 emissions generated by its logistics activities: reducing the distance travelled by items, optimising loads and using alternatives to road transport.

TheKey figures
« Our key levers »

Our teams are continually adapting our sourcing strategies through the use of two key levers:
– when business growth allows it, opening new warehouses in order to keep stocks close to stores, which also has the added effect of making products available more quickly for sale.
– optimising our sourcing patterns to reduce distances travelled or eliminate particular stages.

The logistics project in China: combining long distances and a diverse range of activities

When planning their development strategy, Decathlon’s logistics teams in China take into account the need to rein in stock dispersal.

In 2 years, the logistics network has expanded from 2 warehouses with a combined surface area of 64,000m² to 4 logistics hubs covering 334,000m². Each logistics hub comprises 4 buildings each with an area of 20,000m², organised into small teams for individual sports. The 4 hubs cover all major import warehouse and distribution platform functions, reducing transport requirements by 20%.

This set-up sees 1,500 logistics specialists supply our 172 stores and our online retail customers in timeframes of between 20 and 40 hours. Transport teams also organise domestic and international transport for the purposes of production. Sports facilities are also provided, with a view to strengthening team spirit and enabling our team mates to play around fifteen different sports.

In northern France, our bikes take a short cut

From northern France, our cycles opt for short supply channels.
In a location close to Lille (France), Decathlon manufactures cycles on its own production site that are then sold under the B’twin brand (link to purchasing section).
In peak season, cycles are delivered directly to over 50 stores in northern France, Belgium and the Netherlands, within a three hour radius by road transport (lorry), bypassing regional distribution warehouses.

Main actions to optimise the capacity in trucks

– optimising boxes: an initiative conducted by our design teams,
– filling lorries to capacity: as a result of the work and leadership of our logistics operations teams, the number of items per lorry rose from 12,504 in 2014 to 14,424 in 2015, i.e. an increase of 15%. This translated into over 8,500 fewer lorries on the roads in 2015!
– increasing the number of items per m2 in warehouses: optimising storage capacities in existing warehouses has also seen a reduction in the loss of greenfield sites that occurs when new structures are built (just one warehouse having a potential area of up to 60,000m2). By improving our high-level storage, we have increased the number of items stored per m2 from 1,259 in 2014 to 1,330 in 2015.

These positive results are encouraging and illustrate teams’ determination to reduce the environmental impacts linked to our logistics activities.