Designing innovation for all
For Decathlon, the innovation mindset is the key designed to open the doors to sport for everyone, right across the world, regardless of their chosen activity or standard. For this reason, the teams responsible for design are concentrating on innovations that primarily serve a function, so as to continuously keep our users excited and satisfied.
If our prices seem low, that’s because of our “Smart Cost” strategy. Our design and production procedures are largely integrated, and so as to make sport accessible to all, Decathlon is spearheading design methods that focus on controlling costs at every level of the value chain.