A FRENCH STANDARD NEW ECO-LABELLING OF PRODUCTS

Eco-labelling assigns Decathlon products a score based on their environmental impact. At the end of 2018 in France, 1,500 products on our website had an environmental label, accounting for 30,1% of all textile, heavy stitching and footwear items. The label consists of a blue symbol and a rating from A to E. Users can use these ratings to compare products and choose the most eco-friendly ones. This was a joint project involving ADEME (the French environment and energy management agency), the French Ministry for the Ecological and Inclusive Transition, and other textile companies that participated on a voluntary basis.

Engineering consultants were able to model the impact of product life cycles to develop a shared database, which is now consulted by other companies. The rating, by Decathlon engineers calculated for the entire product life cycle, takes into account criteria like climate change, air and water pollution, and the depletion of natural resources.

Although the project originated in France, Decathlon has rolled out these eco-labels in other countries, adapting them to local cultural norms.

In Europe, Decathlon engineers have been helping to create a common standard known as PEF (Product Environmental Footprint) for use in all EU member countries.

While these efforts are taking place, other initiatives have been organised at the local level to promote the eco-design of certain products, especially the raw materials used. This is true for Decathlon Italy, which has instituted its own green label and created a section on its website for eco-designed products.

FABIENNE BENECH
Meeting with FABIENNE BENECH

ECO-DESIGN AND ENVIRONMENTAL LABELLING MANAGER FOR ADEME

WHAT HAS YOUR EXPERIENCE BEEN WORKING WITH DECATHLON?
"Decathlon spearheaded this project and acted as the coordinator for the textile sector. This is a technical, complex issue, so we had to be sure we could trust the data before we used it and shared it with consumers. That took some time, but Decathlon didn’t give up. The fact that a company like Decathlon is strengthening its commitments gives legitimacy to environmental labelling as a tool, thereby raising awareness about responsible consumption and promoting sustainable production. The message is better received when it’s conveyed by one company talking to another company."