A FRENCH STANDARD NEW ECO-LABELLING OF PRODUCTS
Eco-labelling assigns Decathlon products a score based on their environmental impact. At the end of 2018 in France, 1,500 products on our website had an environmental label, accounting for 30,1% of all textile, heavy stitching and footwear items. The label consists of a blue symbol and a rating from A to E. Users can use these ratings to compare products and choose the most eco-friendly ones. This was a joint project involving ADEME (the French environment and energy management agency), the French Ministry for the Ecological and Inclusive Transition, and other textile companies that participated on a voluntary basis.
Engineering consultants were able to model the impact of product life cycles to develop a shared database, which is now consulted by other companies. The rating, by Decathlon engineers calculated for the entire product life cycle, takes into account criteria like climate change, air and water pollution, and the depletion of natural resources.
Although the project originated in France, Decathlon has rolled out these eco-labels in other countries, adapting them to local cultural norms.
In Europe, Decathlon engineers have been helping to create a common standard known as PEF (Product Environmental Footprint) for use in all EU member countries.
While these efforts are taking place, other initiatives have been organised at the local level to promote the eco-design of certain products, especially the raw materials used. This is true for Decathlon Italy, which has instituted its own green label and created a section on its website for eco-designed products.