For a responsible consumption

With this large-scale project that was set up in 2009, Decathlon clearly displays its aim to inform customers of the environmental performance of its products. By giving this information, we offer them the opportunity to apply this criterion when making a purchase and encourage them to consume responsibly.

Our objective is threefold:
– Encourage collaborators to work on reducing the environmental impacts of their products and services by integrating an eco-design initiative.
– Communicate in-store and on-line, in every country. Information that enables customers to apply this environmental criterion when making a purchase.
– Promote the labelling by detailing and sharing our methods with other market players and the public authorities.

Key figures
« Environmental labelling »

Environmental labelling covers all information for the public concerning the environmental impact of a product or service. The information may be presented using a label, in text form, a logo or pictogram.

At Decathlon, we opted for the pictogram solution to represent a rating of A to E. This format uses colour-coding that is well known by the general public since it is already used for household electrical appliances and in the automobile industry.

“To promote our rating process, we facilitate a network of environment leaders on the calculation, the quality and reliability of the information.”

Raffaele Duby
Raffaele Duby
Environment Project Manager

A succeeded technical process

Different criteria are taken into consideration when assessing a product.

There are 5 key stages from the calculation of the component environmental impact to communicating the environmental rating in-store and on-line.

Environmental calculation

The environmental profile is fully integrated by our engineers into the product development tools, thereby industrialising the assessment method as early as the design stage.

Calculating the impact of products feeds three initiatives:
– Eco-design,
– Environmental labelling,
– Decathlon’s global environmental performance.

Focus on
« The source of environmental values »

What information is used to calculate the values ?

– The database provided by the research and engineering people and government bodies,
– The design data obtained from technical product data (parts list, lifespan, place of production…)

The database we use was created by a specialised engineering firm. It will be replaced in 2016 by the public database “Base IMPACTS®”, provided by ADEME.

Retailers join in and experiment

In 2009 Decathlon participated in an experiment concerning the environmental assessment of consumer goods in collaboration with 10 other mass retail outlets. The experiment evolved to become, in 2011, a national experiment thanks to the Ministry of Ecology and the motivation of 168 companies.

Decathlon continues to anticipate future changes in consumer habits and has continued the adventure by participating since 2013 in a European initiative alongside other retailers and manufacturers.
The goal is to draw up, test and deploy a common method for calculating the environmental performance of a product or organisation.
This will make it possible to compare products and deploy environmental labelling on a global scale.

A commercial issue

Our teams also carried out a test in 5 stores in France in the Rhone-Alps region. The test concerned specific product lines and confirmed our convictions and strengthened our ambition to deploy the rating to all Decathlon products.

On an international scale we also display the ratings on our online retail websites. In some countries the system is not very well understood and we will make the required modifications in accordance with the cultural differences.

Focus on
« Our PEF* actions »

This is a ‘pilot’ project launched by the European Commission and that Decathlon is involved in. As part of the project, Decathlon collaborators are involved in the drawing up of the method for the T-shirt range and also play a role as stakeholders in the project concerning leather-free shoes.

It is through our participation in the PEF project that our methods of calculation have been challenged by other retailers and also some certified organisms such as ADEME or with the help of research firms specialized in the field.

We are actively participating in the co-writing of benchmarks for calculation procedures.

*Product Environmental Footprint