Dare responsibility and freedom

READY FOR RESPONSIBILITY AND FREEDOM

We live in a world that is volatile, uncertain, complex and ambiguous (abbreviated as VUCA), with digitisation, globalisation and the race toward progress on the one hand and resource depletion and rising inequality on the other. In the face of these realities, companies must be agile, quick and efficient. They need teammates who are willing to be daring, assume responsibilities and take decisions locally that make sense for their immediate surroundings.

In 2015 Decathlon began a process of managerial transformation that continues to this day. In 2018 our teams continued experimenting locally, making changes and diving even deeper. The goal is to prepare each teammate, each team, each site and each country to experience and develop the first part of our Vision 2026: “Do what I love”.

This transformation is people-focused and virtuous, yet it is also demanding and requires guidance in order to anticipate the problems teammates may encounter during a time of major change. To encourage our Decathlon teams to be autonomous and engaged, we have provided them with skills plans and the resources they need to succeed.

2018 ESSENTIALS

Decathlon encouraged teammates to experience and engage with the vision 2026.

Autonomy, accountability and local decision-making are extremely popular.

Every teammate is responsible for managing their own career plans.

Teammates can play different roles and take on different responsibilities as part of their job.

Meeting with ALEXANDRE MIQUEL

ATELIER SPORTIF INTRAPRENEUR AND SALESPERSON AT THE PORTET-SUR-GARONNE STORE IN FRANCE

CAN YOU TELL US ABOUT YOUR PROJECT?

Atelier Sportif is a gift card that is good for a workshop or a course on bike maintenance and repair and the equipment that goes with it. There are several levels to choose from (beginner, intermediate or expert) and you can add additional products to the gift card. At the end of 2018, a total of 430 gift cards had been sold at the Portet-sur-Garonne store and 380 customers had completed a workshop. Eleven other French stores have come on board since November 2018.

HOW DID DECATHLON SUPPORT YOU IN THIS INITIATIVE?

I got in touch with the right people. Currently, my primary sponsor is the Workshop, which is funding the project, and the Rockrider Decathlon brand is helping me with the vision and value creation aspects. With their help, I will spend a year rolling out my project in other stores and testing it on a larger scale with the human and financial resources I’ve been given. Right now I'm a salesperson on Saturday and a project manager on weekdays. I can take training that contributes to my personal development and directly supports my project.

“Personal development is key. The company cannot change unless the people within it change. Working on your self, your emotions, your deeply held values…. When you know who you are, you trust yourself and others, you choose your responsibilities and you decide.”

NATHALIE TIBERGHIEN

HUMAN RELATIONS MANAGER IN FRANCE