Teammates and customers' sustainable transport

An accessibility index was deployed in priority countries to allow sites to assess their own accessibility.

DECATHLON held awareness events during Mobility Week again this year.

DECATHLON achieved its goal of teammate travel using ecomobility reaching 40% of the total kilometres travelled, which was initially set to be attained by 2026.

Note that 21% of the kilometres travelled by customers to go to DECATHLON stores was using active mobility or ecomobility (17% in 2022). The target of reaching 30% by 2026 remains unchanged.

Since 2020, DECATHLON has tested a set of solutions throughout Spain to support the development of active travel and sustainable transport.

For teammates, these solutions consist of:
🚲 organising events each year to raise awareness about sustainable transport issues and share best practices to adopt everyday;
👩‍💻 develop a tool to collect reliable data about teammates active home/work commute.

In 2022, Spanish teams organised the “Transport Challenge” with the aim of supporting rapid habit change: 3,283 people, who signed up this year, travelled the equivalent of 748,000 kilometres with help of sustainable means of transport.

What's more, a partnership with the EMS (Empresas por la movilidad sostenible : Spanish sustainable transport company) lets Decathlonians take part in different round tables along side other companies about the issue of the reductions in greenhouse gas emissions.
To find out more about EMS: https://www.movilidadsostenible.com.es/

The company also encourages active travel and sustainable transport by providing teammates with tools adapted to their everyday lives:
📱 a mobile app to encourage carsharing among teammates, which also provides information about the carbon footprint of journeys;
🧭 itineraries and safe parking spaces for bikes and kick scooters;
🧮 a carbon calculator.

Following tests conducted in Spain over the past few years, DECATHLON is now sharing proven action plans (an app to encourage teammates to carpool, ecomobility infrastructures on DECATHLON sites, etc.) with as many countries as possible while supporting them in the creation of their own ecomobility strategies, taking local constraints and specificities into account. An ecomobility guide was distributed internationally in 2023. It shares best practices with all countries and serves as a basis for reflection to follow the Spanish model, which is very advanced on the subject.

Actions are gradually being implemented in some countries through the development of a global network and regular sharing of best practices. In each of these countries, project managers implement action plans adapted to the local context based on DECATHLON’s global strategy.

To promote a rapid change in commuting habits, 18 countries held awareness events during Mobility Week. The events included bicycle repair workshops, bike helmet customisation workshops for children, in-store product testing, safety equipment and advice from teams on site. A total of 155 events dedicated to ecomobility were also held in eight countries throughout the year.

In 2023, DECATHLON also created the “safe cycling network” in partnership with the Urban Cycling Institute. The aim of this network of experts is to raise the profile of safe cycling for everyone outside Decathlon sites.