Teammates and customers' sustainable transport

Teammates and customers' sustainable transport

Promoting mobility with less impact on the environment

Customer travel to DECATHLON stores and teammate commutes represented 12.5% of the company’s total CO2 emissions in 2022. To reduce this impact, promote modes of travel that have less impact on the environment and encourage their use every day, DECATHLON has decided to become an agent for ecomobility. The main objectives of this strategy involve reducing retail-related greenhouse gas emissions, while highlighting the health benefits of active modes of travel for all.


An accessibility index was deployed in priority countries to allow sites to assess their own accessibility.

DECATHLON held awareness events during Mobility Week again this year.

DECATHLON achieved its goal of teammate travel using ecomobility reaching 40% of the total kilometres travelled, which was initially set to be attained by 2026.

Note that 21% of the kilometres travelled by customers to go to DECATHLON stores was using active mobility or ecomobility (17% in 2022). The target of reaching 30% by 2026 remains unchanged.

Teammates and customers' sustainable transport

Sustainable transportsetting ambitious targets

Wanting to encourage the development of ecomobility for both its customers and employees, DECATHLON aims to reach two goals by 2026:
🪪 For employees: 40% of the kilometres travelled by teammates during their work commutes to use active mobility or ecomobility. The company employs several tools to measure this indicator depending on the country:
❓ An internal survey to determine the number of kilometres travelled per store and per country (in 33 countries)
📱 A mobile app that allows people to automatically calculate the distances they travel
📣 Reporting via human data management software

⭐️ For customers: 30% of the kilometres travelled in order to go to DECATHLON stores to use active or eco- mobility

Teammates and customers' sustainable transport

Definitions: active travel and sustainable transport

For DECATHLON, active travel means: modes of transport that use non-assisted human physical exercise, with the exception of electric assistance. 

For DECATHLON, sustainable transport means: modes of transport emitting up to 0.10 kg of CO2 per kilometre, such as electric buses and cars. Cars with a combustion engine and motorcycles are not included in the percentage of sustainable transport.

Teammates and customers' sustainable transport

The strategy Active travel and sustainable transport

To reach these goals, DECATHLON uses an external overall approach to promote sustainable mobility, as well as reduce fossil fuel consumption and greenhouse gas emissions related to transportation.

This approach has three main principles:
➡️ Avoid: Reduce the need for motorised travel and decrease distances
➡️ Shift: Increase the use of less energy intensive modes of transport
➡️ Improve: Improve vehicle energy efficiency

The company is implementing a strategy based on five pillars:
- Facilitate access to DECATHLON sites for teammates and customers via modes of transport that have less impact, to promote ecomobility
- Develop a methodology to accurately measure the impact of mobility on a global scale
- Develop alliances with key players in the mobility sector
- Educate customers and teammates about physical activity and ecomobility
- Help other companies reduce their mobility related emissions by sharing best practices and expertise developed by DECATHLON

Putting together an international strategy for Active travel and sustainable transport

Since 2020, DECATHLON has tested a set of solutions throughout Spain to support the development of active travel and sustainable transport.

For teammates, these solutions consist of:
🚲 organising events each year to raise awareness about sustainable transport issues and share best practices to adopt everyday;
👩‍💻 develop a tool to collect reliable data about teammates active home/work commute.

In 2022, Spanish teams organised the “Transport Challenge” with the aim of supporting rapid habit change: 3,283 people, who signed up this year, travelled the equivalent of 748,000 kilometres with help of sustainable means of transport.

What's more, a partnership with the EMS (Empresas por la movilidad sostenible : Spanish sustainable transport company) lets Decathlonians take part in different round tables along side other companies about the issue of the reductions in greenhouse gas emissions.
To find out more about EMS:

The company also encourages active travel and sustainable transport by providing teammates with tools adapted to their everyday lives:

📱 a mobile app to encourage carsharing among teammates, which also provides information about the carbon footprint of journeys;
🧭 itineraries and safe parking spaces for bikes and kick scooters;
🧮 a carbon calculator.

Teammates and customers' sustainable transport

2023: Decathlon España received the "International Mobility Award"

Decathlon España received the "International Mobility Award" from EMPRESAS POR LA MOVILIDAD SOSTENIBLE for the best sustainable mobility strategy.
The jury that decided to award Decathlon after analyzing our Mobility Director plan in detail, is made up of: Ministerio de Transportes, Movilidad y Agenda Urbana, Ministerio para la Transición Ecológica y el Reto Demográfico, Dirección General de Tráfico, IDAE. Instituto para la Diversificación y Ahorro de la Energía, Royal Spanish Academy of Engineering, CSIC, Conama..., so it is a  huge pride!

Phasing in strategy deployement

Following tests conducted in Spain over the past few years, DECATHLON is now sharing proven action plans (an app to encourage teammates to carpool, ecomobility infrastructures on DECATHLON sites, etc.) with as many countries as possible while supporting them in the creation of their own ecomobility strategies, taking local constraints and specificities into account. An ecomobility guide was distributed internationally in 2023. It shares best practices with all countries and serves as a basis for reflection to follow the Spanish model, which is very advanced on the subject.

Actions are gradually being implemented in some countries through the development of a global network and regular sharing of best practices. In each of these countries, project managers implement action plans adapted to the local context based on DECATHLON’s global strategy.

Teammates and customers' sustainable transport

Measures implemented internationally

Following on from test conducted in Spain, the goal is to now share these action plans with as many countries as possible while providing support as they develop their own sustainable transport strategies, taking into account local constraints
and particularities.

Thanks to the development of a worldwide network and regularly sharing best practices, some countries have already started following DECATHLON Spain example. It is the case of Brazil, Chile, France, Hungary, Italy, Poland and Thailand. Each of these countries have appointed a sustainable transport project manager to implement measures locally and train teammates.

Raising customer awareness

To promote a rapid change in commuting habits, 18 countries held awareness events during Mobility Week. The events included bicycle repair workshops, bike helmet customisation workshops for children, in-store product testing, safety equipment and advice from teams on site. A total of 155 events dedicated to ecomobility were also held in eight countries throughout the year.

In 2023, DECATHLON also created the “safe cycling network” in partnership with the Urban Cycling Institute. The aim of this network of experts is to raise the profile of safe cycling for everyone outside Decathlon sites.

Teammates and customers' sustainable transport

Promoting ecomobility at the european level

Active mobility is doubly important because it helps protect both the environment and public health. According to the World Health Organisation, 28 million children are at risk of
being obese by 2035. To take action on this issue and promote modes of travel that have less impact on the environment, DECATHLON is promoting cycling throughout Europe. In coalition with external stakeholders (EU Cycling Strategy, Cycling Industries Europe, Confederation of the European Bicycle Industry), the Group has launched discussions with European institutions to help construct public policies aimed at increasing active mobility and ecomobility.

In 2023, the European Commission proposed a 36-point strategy to engage the European Union in deploying solutions and infrastructures to promote active mobility. It will be studied by the European Parliament in 2024.

To find out more

What is Mobility Week all about?

What is Mobility Week all about?

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