Promoting mobility with less impact on the environment
Customer travel to DECATHLON stores and teammate commutes represented 16.1% of the company’s total CO2 emissions in 2024. DECATHLON aims to reduce retail-related greenhouse gas emissions, while highlighting the health benefits for everyone of active modes of travel.
Therefore, the company is implementing a strategy based on four pillars:
- Facilitating access to DECATHLON sites for teammates and customers via modes of transport that have less impact, to promote sustainable mobility
- Developing alliances with key players in the mobility sector
- Educating customers and teammates about physical activity and sustainable mobility
- Helping other companies reduce their mobility-related emissions by sharing best practices and expertise developed by DECATHLON.
Improved site accessibility in terms of mobility:
- Creating, disseminating and monitoring the implementation of guidelines to define priority real estate actions to be implemented (minimum infrastructures for bicycle parking and charging stations for electric vehicles, site locations, etc.)
- Continuing accessibility assessments in 52 countries
- A study conducted by the Urban Cycling Institute for DECATHLON to explore links between well-being and active mobility: This study aims to establish a methodology to
assess the health and wellness impacts of sustainable mobility initiatives in the workplace
- Countries were supported in implementing their local strategy: Eleven training sessions were held (how to write a sustainable mobility plan, how to collect data, etc.), models for ecomobility plans and decarbonisation trajectories were shared
- Raised awareness and actions to promote sustainable mobility:
- Decathlon’s Mobility Transition Pathway Pledge was published in September 2024; this position statement aims to reinforce the company’s commitment to the transition to sustainable mobility at the European level
- Mobility Week was held from 16 to 23 September 2024 in eight countries.
In 2024, 43.5% of kilometres travelled by teammates during their work commutes involved active mobility or sustainable mobility, exceeding the new internal goal of 42% for the year. This progress can be explained by the establishment of clearly identified objectives and action plans.
Employees are now aware of, as well as trained in, accessibility to sustainable mobility, and the CO2 impact of sustainable mobility is more widely incorporated into office and store planning decisions (construction of bicycle parks, cycle paths, charging stations, etc.).
Local mobility plans were also put in place in specific countries/regions (Belgium, Brazil, the Czech Republic, Hungary, India, Italy, Poland, Spain and Taiwan).
Note that 22% of the kilometres travelled by customers to get to Decathlon stores involved active mobility or sustainable mobility in 2024.
For DECATHLON, active travel means: modes of transport that use non-assisted human physical exercise, with the exception of electric assistance.
For DECATHLON, sustainable transport means: modes of transport emitting up to 0.10 kg of CO2 per kilometre, such as electric buses and cars. Cars with a combustion engine and motorcycles are not included in the percentage of sustainable transport.
