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Multi-year Digital Accessibility Plan 2026-2028

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Introduction

What is digital accessibility?

Because we are all different, a passion for sport brings us together. At DECATHLON, diversity is a major priority: gender equality and the richness of talent are our greatest sources of innovation.

To realize this ambition, we are deploying our multi-year digital accessibility plan for our digital services and products through our four values:

  • Vitality: We channel all our energy into innovating so that our digital services and products are a source of performance for everyone.
  • Authenticity: We act with sincerity to guarantee a simple and human digital experience, adapted to the reality of each of our users.
  • Generosity: We are committed to sharing the pleasure and benefits of sport by making our digital services and products accessible to as many people as possible, both customers and employees.
  • Responsibility: We are sustainably committed to designing an inclusive digital environment that leaves no one on the sidelines.

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Definition and legal framework

Digital accessibility consists of making digital content, products and services accessible to people with disabilities, regardless of their physical or cognitive abilities and their means of access.

DECATHLON is committed to making all of its digital services and products accessible to the online public. This commitment is part of the framework of Article 47 of the French law of February 11, 2005, and the European Accessibility Act (EAA) applicable since June 28, 2025.

In this respect, DECATHLON relies on the latest version of the General Accessibility Improvement Framework (RGAA) as well as the European standard EN 301 549. These frameworks allow for compliance verification based on the applicable legal framework and serve as the basis for evaluating our digital products and services.

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Our inclusion policy

At DECATHLON we strive to create a welcoming and inclusive environment for all employees, regardless of their origin, gender, ethnicity, religion, age, sexual orientation, or any other characteristic.

We believe that a diverse and inclusive workplace is essential for fostering creativity, innovation, and collaboration, and for providing equal opportunities for all employees to reach their full potential.

In order to achieve this we will play collectively to create a culture where everyone feels welcomed and valued and nurture wellbeing for everyone; embed Diversity, Equity and Inclusion (DEI) into all talent processes to ensure everyone has the opportunity and resources for their successful engagement and performance; enable teams locally to design, execute & succeed in their tailored inclusion projects that strengthen our unique human bonds towards our global ambition.

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The digital accessibility officer

To guarantee the accessibility of our digital services and products, we appointed a Digital Accessibility Officer in 2025. This role is attached to DECATHLON's Digital Department.

The Digital Accessibility Officer at DECATHLON plays a central role with the following missions:

  • Strategic focal point and reporting: Act as the main point of contact for all digital accessibility issues within DECATHLON. This includes constant monitoring of legislative changes, best practices, and technological innovations in the field. The mission is to compile and synthesize this information to present it clearly and concisely to top management, thereby ensuring informed decision-making and adequate resource allocation.
  • Integration and resource planning: Ensure the systematic and coherent integration of digital accessibility across all of DECATHLON's activities. This means collaborating closely with various teams (product, marketing, R&D, etc.) to identify needs, define achievable objectives, and implement performance indicators. This function also involves responsibility for assessing human resource needs (training, expert recruitment) and financial requirements to guarantee the success of this long-term integration.
  • Quality assurance of digital services and products: Define and oversee the implementation of rigorous quality assurance processes for all of DECATHLON's digital services and products. This includes participating in design, development, and testing, ensuring that accessibility standards (such as WCAG) are met at every stage. The role will be to guarantee that the user experience is optimal and inclusive for everyone, without exception.
  • Evolution of the purchasing policy: Work on evolving DECATHLON's purchasing policy to encourage the selection of partners and suppliers who demonstrate proven maturity in digital accessibility. This will involve creating specific evaluation criteria, integrating contractual clauses, and supporting purchasing teams in identifying the most effective partners in this field.
  • Legal and regulatory compliance: Collaborate closely with DECATHLON's purchasing and legal teams to ensure scrupulous compliance with local and international legal requirements regarding digital accessibility. This person will guarantee the company's compliance with the various legislations in force, thereby minimizing legal and reputational risks.
  • Organization of compliance audits: Set up and coordinate regular compliance audits of DECATHLON's digital services and products, conducted by external or internal specialists. These audits will identify areas for improvement, validate progress made, and ensure the continuous improvement of digital accessibility within the company.

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The methodology applied in drafting the multi-year plan

DECATHLON, as part of its commitment to inclusion and digital accessibility, has initiated the development of a multi-year digital accessibility plan dedicated to improving the digital accessibility of all its digital products and services. To ensure the expertise and rigor of this approach, Warren Walter, recognized as a specialist in digital accessibility, has been commissioned to support DECATHLON in the drafting and implementation of this strategic plan.

This initiative is structured around three key phases:

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Step 1: Structuring governance and identifying stakeholders

The first crucial step consisted of establishing a solid and dedicated organizational structure:

  • Appointment of the Digital Accessibility Officer: A digital accessibility officer has been appointed to lead the entire project, ensure the consistency of the approach, and serve as the main point of contact.
  • Identification of stakeholders: The digital accessibility officer has identified and designated a member within each team directly impacted by the multi-year plan. 
This network includes representatives from the following teams:
  • Technical: (Development, Infrastructure) for the technical compliance of digital products and services.
  • Design/UX: For the application of accessible design principles.
  • Digital Product: For the integration of accessibility from the design phase of new solutions.
  • Customer Service: For training on accessible support and managing user feedback.
  • Purchasing: For the integration of accessibility criteria in the selection of digital services, products, and external providers.
  • Legal: For monitoring and regulatory compliance (RGAA, national and European legislation) and the oversight of accessibility with suppliers and external providers.
  • HR: For the accessibility of internal tools, awareness raising, and team training.
  • CSR (Corporate Social Responsibility): For the alignment of the approach with the company's global inclusion goals.
  • Marketing/Communications: For the accessibility of distributed content.

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Step 2: Diagnosis, analysis, and co-construction of measures

Once governance was established, an in-depth analysis phase was launched.

Organization of cross-functional workshops: A series of workshops was organized with each of the stakeholders. 
These sessions, facilitated in collaboration with Warren Walter, had a dual objective:

  1. Analysis of existing processes: Conduct a precise assessment of current practices, identifying strengths and, above all, gaps in digital accessibility across the entire lifecycle of DECATHLON products and services (from design to maintenance).
  2. Proposal of new measures: Co-construct a set of concrete and realistic new actions aimed at improving the accessibility of DECATHLON's digital services and products. These measures cover, for example: training, updating style guides and design system, evolving development tools, or improving testing processes.

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Step 3: Formalization, validation, and deployment of action plans

The third step transformed the workshop findings into a strategic and operational document:

  • Drafting the multi-year digital accessibility  plan: The workshop activities resulted in the formal drafting of the multi-year digital accessibility plan, incorporating strategic objectives, key performance indicators (KPIs), and the implementation schedule for the proposed actions.
  • Legal validation process: The finalized document was submitted to DECATHLON's Legal Department. This validation was essential to ensure full compliance of the proposed solutions and commitments with current legal obligations.
  • Sharing and dissemination of recommendations: Following legal validation, the Legal Department officially communicated the validated recommendations and the multi-year plan to the relevant teams.
  • Implementation of dedicated action plans: The approach prioritizes autonomy and accountability. Each department (Technical, Design, Product, etc.) manages its own tailored action plan. The Digital Accessibility Officer acts as support, assisting teams so they can fulfill, to the best of their abilities and resources, the ambitions defined in the multi-year plan.

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Multi-year plan scope for the DECATHLON Group

DECATHLON's digital accessibility multi-year plan applies to all Group entities, each being responsible for its own digital accessibility. It concerns digital services and products intended for the general public, internal teams, and customers (individuals and professionals), particularly people with sensory, motor, or cognitive impairments, as well as those in temporary or situational handicap situations.

For 2026-2028, DECATHLON will first target digital services and products intended for its end customers. This scope will eventually be expanded to include all audiences.

The digital services and products concerned include:

  • websites
  • intranets
  • extranets
  • web/mobile software packages
  • mobile applications
  • interactive digital urban furniture
  • digital documents 
DECATHLON prioritizes digital products and services developed in-house for the general public. This scope includes e-commerce platforms and websites, customer areas, and digital documents for individual customers. This scope may also be extended.

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Human and financial resources dedicated to digital accessibility

A strong commitment to digital inclusion

For the year 2025, a substantial budget specifically allocated to digital accessibility has been approved. This initiative reflects the company's commitment to ensuring equitable access to all of its services and products for all users, including those with disabilities. This investment is part of a proactive approach aimed at anticipating regulatory changes and strengthening the image of a socially responsible and inclusive company.

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Detailed breakdown of the 2025 budget

This budget is broken down into several key areas, each essential to the implementation of a robust and sustainable digital accessibility strategy:

  • Completion of 13 digital accessibility audits: A specific number of audits were conducted by the specialized firm Warren Walter to evaluate the compliance of digital services and products with the RGAA and the European standard (EN 301 549). These audits identified existing non-compliances and provided a precise assessment of the necessary improvements.
  • Remediation of digital accessibility anomalies: Following the audit results, the necessary resources were allocated to correct the identified anomalies. The goal is to ensure that all identified gaps are addressed effectively and sustainably.
  • Team training: A training program was established to raise awareness and train all departments involved in the creation and maintenance of digital content (development, UX/UI design, writing, project management, etc.). These training sessions covered the fundamental principles of digital accessibility, best practices for inclusive design and development, as well as the use of specific tools. Internal autonomy and skill development are major objectives of this initiative.
  • Drafting of the Multi-year Digital Accessibility Plan: A portion of the budget is dedicated to drafting the aforementioned Multi-year Digital Accessibility Plan. It serves as a clear roadmap and a framework of reference for all accessibility-related initiatives.

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Long-term vision: A renewed commitment

This budget is not a one-off. It will be renewed annually, adapting to identified priorities. This continued funding will be crucial to guarantee the sustainability of digital accessibility efforts and to maintain a high level of standards. Accessibility is an ongoing process, requiring constant technological monitoring, regular adjustments, and adaptation to new standards and user needs. Through this approach, the company commits to placing digital accessibility at the heart of its global strategy and future development.

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Creation of a digital accessibility champions network

At DECATHLON, the commitment to digital accessibility is realized through the establishment of a dedicated structure and the involvement of passionate employees. Point persons will thus be identified within all digital product and service design teams.

These members will not simply play a reference role; they will actively embody and promote the values of digital accessibility within the organization. Their motivation and strong interest in this subject will drive them to dedicate a specific portion of their working time to the continuous improvement of the accessibility of our digital products and services. It is a proactive approach aimed at integrating accessibility from the earliest design phases, rather than as a simple check at the end of a project.

To maximize their impact and ensure a consistent approach, these point persons will meet periodically. These regular meetings will provide an opportunity to exchange ideas and collaborate on several fundamental areas:

  • Standardization of best practices
  • Awareness-raising actions
  • Sharing progress within each team
This structured and collaborative organization constitutes an essential pillar of digital accessibility at DECATHLON. It demonstrates our deep commitment to making our digital experiences inclusive and accessible to as many people as possible, thereby strengthening our mission to make sport accessible to everyone.

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Recruitment

To ensure high standards of digital accessibility and to promote inclusion, DECATHLON's recruitment teams wish to integrate digital accessibility skills into a number of key job descriptions. This initiative aims to ensure that new members are sensitized and trained in accessibility best practices from the moment they join.

With this in mind, candidates for project management, design, and development positions will be particularly encouraged to present and demonstrate solid digital accessibility skills. This includes knowledge of standards and guidelines (such as RGAA or WCAG), the ability to design inclusive solutions, and proficiency in accessibility testing tools. The objective is to build teams capable of creating digital products and services accessible to everyone, without exception, thereby contributing to DECATHLON's commitment to a more inclusive sport.

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Training and awareness-raising actions

In order to create digital services and products accessible to all, it is imperative that all stakeholders involved in their design are trained in digital accessibility. This approach ensures not only compliance with current regulations, but also an optimal user experience for everyone, including people with disabilities.

The target audience for these training sessions primarily includes project management, design, development, content contribution, and testing roles, whose functions are crucial at every stage of the lifecycle of a digital product or service.

These training sessions pursue several key objectives:

  • Discovering digital accessibility: Provide a comprehensive introduction to the fundamental principles of digital accessibility, demystifying concepts and highlighting its growing importance in today's digital landscape.
  • Understanding the human, technical, and legal challenges of digital accessibility: Highlight the societal benefits of an inclusive approach, the technical challenges to be met to guarantee accessibility, and the legal obligations arising notably from the General Accessibility Improvement Framework (RGAA) in France and the Web Content Accessibility Guidelines (WCAG) internationally.
  • Understanding the problems encountered by people with disabilities on the Web: Raise awareness of different types of disabilities (visual, auditory, motor, cognitive) and the specific obstacles these individuals may encounter when using websites and applications, in order to develop empathy and a deep understanding of their needs.
  • Having the knowledge to evaluate certain criteria: Equip participants with the tools and methods necessary to identify and evaluate accessibility criteria, enabling them to detect friction points and non-compliance.
  • Understanding the role of design, project management, and development professions in digital accessibility: Specify the particular responsibilities of each profession, from the design phase to implementation, to ensure harmonious integration of accessibility principles throughout the project.
  • Taking RGAA and WCAG criteria into account to design an accessible interface: Provide in-depth knowledge of RGAA and WCAG guidelines, explaining how to apply them concretely to design intuitive and accessible user interfaces.
  • Anticipating accessibility obstacles in components, ergonomics, and graphic mockups of the interface: Develop a proactive approach, allowing for the anticipation and resolution of accessibility issues from the initial design drafts before they become costly to correct.
In 2025, significant efforts were deployed to strengthen these skills within the teams:
  • More than 500 people sensitized through interactive and engaging workshops organized internally. These sessions helped spread a culture of accessibility and raise awareness of best practices.
  • More than 160 people trained through in-depth and specialized training, provided by the companies Warren-Walter and Urbilog. These advanced modules allowed for the acquisition of technical and methodological expertise, essential for the practical implementation of digital accessibility in daily projects.

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Digital accessibility resources

A design system is a set of reusable components and clear standards that can be assembled to create digital products and services. Design systems assist in the design of digital services and products and the development of items such as mobile applications or websites. They may contain, but are not limited to, pattern/component libraries, design tokens, style guides (typography, color, spacing, placement), coded components, brand languages, and documentation. The primary objective of a design system is to streamline and harmonize the design and development process of digital services and products, ensuring visual and functional consistency across all user experiences.

The DECATHLON design system has been audited and is 100% compliant with the RGAA 4.1.2 framework. It is used by all design teams to create mockups that comply with the standards.

The e-commerce design team has created an accessibility checklist. It commits to validating all points on the checklist before each development phase to guarantee a high level of accessibility. Checklists are currently being developed for the other teams.

A set of automated testing tools has been made available to teams to enable them to verify the compliance of all new projects. Teams commit to testing every new feature with these tools.

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Incorporating accessibility into new projects

To maintain a high standard of quality and guarantee an inclusive user experience, digital accessibility is proactively integrated into every stage of the lifecycle of all new DECATHLON projects. This approach ensures that accessibility is not an afterthought, but a fundamental element of design and development.

Digital accessibility verification is carried out at several critical levels:

  • Mockups and Prototypes: From the initial design stages, mockups and prototypes are rigorously evaluated to ensure they respect accessibility principles. This includes checking font legibility, color contrasts, navigation clarity, and responsive design for different devices.
  • Functional Specifications: Functional specification documents incorporate detailed accessibility requirements, ensuring that planned features are designed to be usable by everyone, including those with disabilities. This may include requirements for keyboard navigation, text alternatives for images, and compatibility with assistive technologies.
  • Post-development Testing: Once development is complete, thorough accessibility tests are performed. These tests include manual and automated evaluations, as well as compliance audits against international accessibility standards. DECATHLON also aims to implement testing with users who have disabilities.
A significant percentage of the estimated time for each new feature is specifically allocated to the implementation of digital accessibility principles. This dedicated allocation recognizes that integrating accessibility is a necessary investment that contributes to the quality and reach of our digital products and services.

Furthermore, digital accessibility will be established as a key and measurable objective for all design and development teams. This inclusion in team objectives reinforces DECATHLON's commitment to accessibility, encourages continuous training and the adoption of best practices, and ensures shared responsibility in creating inclusive digital products and services for all of our customers.

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Verification and monitoring procedure

Comprehensive handling and engagement of user feedback

DECATHLON places the human experience at the center of its digital accessibility approach. A firm commitment is made to the analysis, processing, and monitoring of all feedback regarding the accessibility of its platforms and services.

For the general public: To ensure effective support, each product provides a dedicated contact channel. Failing that, or for any cross-cutting request, the Customer Relationship Center (CRC) serves as the primary point of entry for reporting a difficulty or requesting an alternative solution.

For internal teams: In parallel, teammates have a unique email address to report needs and internal issues, and to coordinate the implementation of the digital accessibility approach.

These various channels converge toward DECATHLON's digital accessibility hubs, which are mobilized to evaluate each report and implement corrective actions. The objective is not only to fix existing issues but to use this feedback as a learning source to prevent future accessibility barriers.

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Implementation of regular and strategic audits of key sites

DECATHLON's accessibility strategy is based on a proactive verification approach. The main digital products and services, representing the most visited entry points for our users, are subject to rigorous accessibility audits conducted at a regular and planned frequency.

These audits, conducted by accessibility experts, aim to perform early and systematic detection of non-compliances with international standards. Anticipation is key: identifying potential anomalies as early as possible makes it possible to limit their impact on the user experience and considerably reduce the cost and complexity of their correction. To support this fundamental approach and ensure the sustainability of these regular verifications, a specific budget has been allocated within the framework of this multi-year plan.

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Integration of automated testing and industrialization of quality control

Beyond manual and expert audits, DECATHLON is integrating an industrialization dimension to accessibility quality control. Automated testing tools will be progressively deployed and integrated into the development pipelines throughout the period covered by this multi-year plan.

The primary objective of this integration is to provide development teams with the ability to instantly detect a significant portion of accessibility anomalies right from the coding phase. This allows for "at the source" correction, well before features are deployed to production. This approach not only increases the speed of correction but also raises awareness and integrates accessibility best practices directly into the heart of the software development process. DECATHLON aims to extend the deployment of these automated tools to as many digital services and products as possible to standardize the level of accessibility requirements across its entire digital ecosystem.

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Use of external expertise

To achieve its ambition in terms of digital accessibility, DECATHLON has partnered with Warren Walter, a digital services company recognized for its expertise and commitment to this crucial field.

This collaboration is part of a large-scale project aimed at guaranteeing an inclusive user experience across all of DECATHLON's digital services and products. Warren Walter provides its expertise through several strategic areas:

  • Compliance audits: Regular evaluations are conducted to ensure that DECATHLON's digital services and products comply with current accessibility standards and guidelines. These audits identify areas for improvement and ensure continuous compliance.
  • Team training: DECATHLON teams, particularly those involved in the design and development of sites and applications, receive specific training. The goal is to raise awareness of digital accessibility issues and provide them with the tools and best practices to integrate this dimension from the earliest stages of design.
  • Drafting the multi-year plan: Warren Walter actively participated in the development of DECATHLON'S multi-year digital accessibility plan. This strategic document defines the roadmap and the concrete actions to be implemented over several years to achieve the set accessibility goals.
In addition to these initiatives, DECATHLON has also established an essential partnership with the company Acceo to guarantee the accessibility of its services. It ensures the accessibility of DECATHLON's customer service for deaf and hard-of-hearing individuals. Thanks to a dedicated platform, these customers can interact with advisory teams via French Sign Language (LSF), thus guaranteeing fluid and efficient communication.

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Partner skills assessment

In order to ensure continuous excellence in digital accessibility across all its products and services, DECATHLON is deploying a proactive and comprehensive strategy. At the heart of this approach is the implementation of a detailed questionnaire intended for its partners. This questionnaire aims to rigorously assess their level of maturity regarding accessibility, both at the level of the company itself and the products and solutions it offers. The objective is also to identify areas for improvement and to engage partners in a process of continuous evolution, where necessary.

DECATHLON SE's procurement teams have implemented a procedure for evaluating future partners. Following the submission of their questionnaire responses, a precise score will be assigned to them. This score, reflecting their commitment to and performance in digital accessibility among other criteria, will play a decisive role in the selection and decision-making process regarding future collaborations.

At the same time, DECATHLON is in the process of drafting new contractual clauses, specifically designed for service provision contracts. These clauses will require partners to make a formal and explicit commitment to respect digital accessibility standards in all deliverables, products, and services developed. This will ensure that accessibility is integrated from the design stage and throughout the project lifecycle.

Finally, to ensure the reliability and veracity of its partners' declarations, DECATHLON will implement a rigorous monitoring procedure. This procedure will verify the compliance of deliverables with the commitments made and digital accessibility standards, thereby guaranteeing an inclusive experience for all users of its products and services.

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Audits

List of audits already performed

As of the publication date of this Multi-Year Digital Accessibility Plan, a series of audits has been conducted to evaluate the compliance and performance of the main websites and mobile applications used by our customers and teams. These evaluations are a key step in our ongoing commitment to improving the user experience and the security of our systems.

E-commerce platforms:

Websites (excluding e-commerce) Mobile applications: Others:
  • WebPOS (Self-checkout in store)
In order to improve the experience of our internal employees, we have also initiated digital accessibility audits on about fifteen internal digital services and products.

These audits were conducted either by the companies Warren Walter and Urbilog, or carried out internally. The recommendations resulting from these reports serve as a priority basis for the improvement projects planned within the framework of this multi-year plan.

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Detailed methodology for audit prioritization

DECATHLON's audit approach is based on a multi-criteria evaluation to ensure that efforts are focused on initiatives with the highest impact and the greatest number of users. This prioritization is essential for optimizing resource allocation and guaranteeing the best possible experience for all stakeholders.

Audits are prioritized according to the following fundamental criteria, allowing for a comprehensive analysis grid:

  • Target audience
  • Average number of users (Traffic volume)
  • Business impact

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Sustainability of the audit process

It is crucial to note that this process is not a one-off. Numerous audits are currently underway, and this evaluation cycle will continue to be carried out throughout the duration of this multi-year plan to ensure constant improvement in quality and performance.

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Structured correction process following audits

Following the receipt of the audit reports, a structured remediation process is implemented. The correction of detected anomalies is managed with the same prioritization rigor as the audits themselves, focusing on user impact.

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Prioritization of anomalies

DECATHLON teams analyze and classify each anomaly to be corrected based on its potential impact on the final experience and operations. Detected anomalies are divided into three distinct categories, allowing for an appropriate response and level of urgency:

  1. Blocking (Critical): Anomaly preventing the person from performing an essential task or rendering the service/product completely unusable. This also includes major security flaws or risks of critical data loss.
  2. Major (High Priority): Anomaly significantly degrading the user experience, requiring complex workarounds.
  3. Minor (Standard): Anomaly having only a low impact on the user experience and not blocking essential functionalities.

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Distribution and implementation of corrections

Once the classification is completed, efficiency relies on team accountability. Each product, technical, or business team then takes charge of the corrections that fall directly within its scope. Rigorous monitoring is implemented by Product Managers to ensure that priority anomalies are resolved within the specified deadlines, thereby guaranteeing the continuous improvement of the quality of DECATHLON products and services.

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Digital Accessibility 2026-2028 action plan