Delivering Innovation at every level
Innovation is a driver of sustainable economic growth. From the very beginning, Decathlon has placed innovation at the heart of its product and services offering, creating new, competitive product ranges to support the stability and resilience of our business activity.
We give our work meaning by constantly listening to feedback from our users. Today, they want products that better fit their needs – products that are simple, useful, responsible and accessible.
In 2017, Decathlon decided to integrate innovation at every level of the value chain using several different methods. This choice required that we constantly question our design processes and ask ourselves: How can we inspire and facilitate change, use fewer materials and reduce production costs, and make the product cost less and perform better? How can we ensure it is less polluting and more responsible? To meet these challenges, we chose a strategy of incremental innovation focused on frugality and eco-design. Our design and engineering teams are thus trained to rethink an idea to its simplest expression, even if that means abandoning it.
This integrated approach allows us to continuously improve our products by remaining focused on the users’ needs, so that Decathlon products will be increasingly accessible, ingenious, distinctive and sustainable.