Offering practical and eco-friendly services
The natural resources the Earth can produce in a year are being consumed more and more quickly. Human consumption is directly related to this state of affairs and Decathlon is aware of its responsibility.
Since 2016, Decathlon has started talking about ‘sports users’ instead of customers. This decision reflects our desire to place value on playing sports and interacting with products, rather than on permanent possession.
Today, our teammates are working to increase product durability, thinking about reparability and product end-of-life from the design phase onward. We can reduce the strain our company places on natural resources by expanding initiatives such as designing sturdy and easily repairable products, creating a new life for products through the second-hand market and providing collection points to make recycling easier.