Decathlon Foundation: access to employment through sport
“Reducing inequalities and paying special attention to vulnerable populations” is a global challenge and the 10th United Nations Sustainable Development Goal . True to the Decathlon purpose and values, the Foundation has been supporting teammates who wish to donate their time and energy to sport-based employment projects since 2005.
The efforts funded by the Foundation help people in difficulty by promoting equal opportunity, tolerance, and inclusive social and economic development.
By using sport to drive access to employment, the Foundation is clearly illustrating how teammates are motivated to become more involved. The teams receive in-country coaching that prepares them to work independently to select and approve their own local projects in line with the Foundation’s mission. By focusing on the local dimension, these projects foster close ties between the participating teams and the beneficiaries.
The Foundation is an integral part of Decathlon’s corporate social responsibility approach. In 2017 we followed through on our efforts to maximise the social impact of our stores in India by ramping up the project launched in 2015.